When You Fail To Plan – You Plan To Fail
We’ve all heard the phrase – but it’s true. Without a plan you have no roadmap, and no way to measure success. There’s more to success than Fans, Followers and Friends. Anyone can accumulate big numbers – but the key is to find the right audience. Are they potential customers? Are they helping you get your message out? That’s where we come in.
Taking the Analysis Report we start with, we’ll help you refine your goals and guide your choices of which social media platforms make sense – based on data, not on hunches or theories.
You’ll have a solid plan to work from – along with a day-by-day guide to posting, tweeting and blogging, complete with times, titles and content.
Have you Liked Us on Facebook Yet? We’re over there a lot and share great stuff!
Top 3 Questions We’re Asked About Social Media Plans:
- What is included with your social media planning service?
We start with the analysis report and discuss your goals. How many sales from what products? How many new fans, friends or followers? How do you define success – and more importantly – how do we measure it? With goals defined, we’ll create a 30-day outline for each of the social media platforms we’ve worked with you to choose. We give you specifics: what to blog and when. How long the post should be and the title. When to drip the content throughout the week on Facebook, Twitter, LinkedIn, YouTube and others. Exactly what to Tweet and when to tweet it. You’ll have a roadmap to follow for an entire month so you can both learn and master your social media efforts.
- I really don’t have time to do all this. Can’t I just hire someone?
We firmly believe that in order for your message and interactions to be authentic, they need to come from you. They’re your customers, afterall. We’ll help you install and setup some fantastic technology tools that will reduce the time you spend on a lot of scheduled activities, and if you need an intern to help with some of the heavy-lifting we can help you find one. Our philosophy will always be that you remain connected to your customers, and have an understanding of the entire process.
- Which Social Media Platforms should I choose?
That completely depends on your business. Not every platform makes sense for every business and it’s crucial that once you start you don’t stop. No Twitter Quitters Allowed. We’ll step you through the pros and cons of Facebook, Facebook Ads, Google Adwords, Twitter, Fouraquare, Yelp, Blogs, Yellow Pages, YouTube, Quora, LinkedIn and any others that make sense for your unique situation. There is no one-size-fits-all solution.
